Much of our research is focussed on
developing management practices that will have environmental benefits of one
sort or another. If they do not, then we
say so. It is as important to share
negative outcomes as it is positive ones.
Where they are successful, we need to get the message out there so that
the management practices can be adopted more widely.
For the ‘message’ to be accessible, it
must be concise. Soundbites and infographics
are indisputably effective means of conveying simple messages with maximum
impact. The problem is that the messages
are often not simple.
A classic example is provided by
research into soil management practices to reduce soil and nutrient loss via
surface runoff. Reducing the intensity
of cultivation and positioning a beetle bank across the slope were both
beneficial management practices. Compared to conventional practice, reduced
tillage reduced surface runoff by between 4 and 81%, and a beetle bank across
the slope reduced soil loss by 16 to 94%, and total phosphorus loss by 9 to 97%.
While both farmers and policy makers
want to know, in simple figures, the extent to which management practices are
beneficial, in these cases we have to question the meaning of the mean. It is the range of values that reflects the
complexity associated with soil type, compaction, slope, topography, rainfall, antecedent
soil moisture etc that influences the outcome.
In most cases, the range in values was
lower than the examples I have given, but the point is that understanding and
accepting complexity and variability is important to managing the expectations of both farmers who may
be considering adopting management practices, and policy makers who may be
considering promoting or supporting them. Climate change brings additional uncertainty to the mix.
Accepting this is particularly important when payments by
results are being considered as a means of remunerating farmers for management
practices that deliver public benefits. But, somehow, this should not detract from the
fact that the effort and skills that farmers apply to management practices also play a
major part in the extent to which public benefits are delivered. We need to
embrace this complexity in order to be meaningful.